Schema Markup Reference

Complete JSON-LD reference for the most important schema.org types. Required properties, examples, and common mistakes.

Article

Article schema helps search engines understand news articles, blog posts, and editorial content. It enables rich results in Google Search including headline, author, date, and image thumbnails.

Product

3 required, 6 optional

Product schema enables rich product results in Google Search, including price, availability, review ratings, and images. Essential for e-commerce sites to stand out in search results.

FAQPage

1 required, 2 optional

FAQPage schema enables expandable FAQ rich results in Google Search. Each question/answer pair appears directly in search results, increasing visibility and click-through rates.

HowTo

2 required, 6 optional

HowTo schema helps search engines display step-by-step instructions in rich results. Ideal for tutorials, guides, DIY instructions, and recipes with clear sequential steps.

LocalBusiness

2 required, 7 optional

LocalBusiness schema helps your business appear in Google's local search results, Maps, and Knowledge Panel. Essential for brick-and-mortar businesses, restaurants, and service providers.

Organization

2 required, 6 optional

Organization schema provides search engines with key information about your company, including logo, contact details, and social profiles. Powers the Google Knowledge Panel.

Person

1 required, 7 optional

Person schema helps search engines identify and display information about individuals in Knowledge Panels. Useful for authors, executives, public figures, and professionals.

Event

3 required, 8 optional

Event schema enables event rich results in Google Search, showing date, location, ticket info, and more. Essential for conferences, concerts, workshops, and any scheduled events.

Recipe

4 required, 10 optional

Recipe schema enables rich recipe results with images, ratings, cooking time, and ingredients directly in Google Search. Essential for food blogs and recipe websites.

VideoObject

4 required, 6 optional

VideoObject schema helps videos appear in Google Search results, Video search, and Google Discover with thumbnails, duration, and upload info. Critical for video content creators.

BreadcrumbList

1 required, 1 optional

BreadcrumbList schema helps Google display breadcrumb navigation trails in search results, improving click-through rates and helping users understand your site structure.

JobPosting

5 required, 5 optional

JobPosting schema enables job listings to appear in Google for Jobs, a prominent job search feature. Essential for career pages and job boards to drive qualified applicant traffic.

Course

3 required, 6 optional

Course schema enables course rich results in Google Search with provider, description, and rating info. Essential for online learning platforms, universities, and training providers.

SoftwareApplication

2 required, 7 optional

SoftwareApplication schema helps apps and software tools appear with ratings, pricing, and platform info in Google Search. Ideal for SaaS products, mobile apps, and web tools.

Review

3 required, 4 optional

Review schema marks up individual reviews with ratings, author info, and the reviewed item. Enables review snippets and star ratings in Google Search results.