Organization Schema Markup
Organization schema provides search engines with key information about your company, including logo, contact details, and social profiles. Powers the Google Knowledge Panel.
What is Organization schema markup?
Organization schema markup is structured data in JSON-LD format that helps search engines understand your page content. It requires properties like name, url and enables rich results in Google Search. Organization schema provides search engines with key information about your company, including logo, contact details, and social profiles. Powers the Google Knowledge Panel.
Required Properties
| Property | Type | Description |
|---|---|---|
| name | Text | The official name of the organization. |
| url | URL | The URL of the organization's website. |
Recommended Optional Properties
| Property | Type | Description |
|---|---|---|
| logo | ImageObject or URL | The logo of the organization. |
| description | Text | A description of the organization. |
| sameAs | URL[] | Links to social media profiles and other authoritative pages. |
| contactPoint | ContactPoint | Contact information (phone, email, type). |
| foundingDate | Date | The date the organization was founded. |
| address | PostalAddress | The address of the organization. |
Example JSON-LD Code
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "TechCorp Inc.",
"url": "https://techcorp.example.com",
"logo": "https://techcorp.example.com/logo.png",
"description": "Leading provider of cloud infrastructure solutions.",
"sameAs": [
"https://twitter.com/techcorp",
"https://linkedin.com/company/techcorp",
"https://github.com/techcorp"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-800-555-0199",
"contactType": "customer service"
}
}
Place this inside a <script type="application/ld+json"> tag in your page's <head>.
Common Mistakes to Avoid
- ✗ Not adding sameAs links to verified social profiles
- ✗ Using a low-resolution logo — use at least 112x112px
- ✗ Placing Organization schema on every page instead of the homepage or about page
- ✗ Missing the url property
- ✗ Confusing Organization with LocalBusiness — use LocalBusiness for physical locations
Generate Organization Schema Markup
Use our free schema generator to create valid Organization JSON-LD code in seconds.
Open Schema Generator