Wix SEO Checklist
SEO checklist for Wix websites. Covers Wix-specific settings, on-page optimization, content strategy, and performance improvements within the Wix platform.
What is the SEO checklist for Wix?
The Wix SEO checklist covers 17 essential tasks across Technical SEO, On-Page SEO, Content, and Performance categories. Key items include configuring XML sitemaps, optimizing meta tags, improving page speed, and setting up structured data. SEO checklist for Wix websites. Covers Wix-specific settings, on-page optimization, content strategy, and performance improvements within the Wix platform.
Technical SEO
Complete the Wix SEO Setup Checklist
Go to Marketing & SEO > SEO Tools and complete the built-in SEO setup wizard for your site type.
Connect to Google Search Console
Use Wix's integration to verify your site with Google Search Console. Monitor indexing and search performance.
Enable automatic XML sitemaps
Wix auto-generates sitemaps. Check yours at your-site.com/sitemap.xml and submit to Search Console.
Set up 301 redirects for changed URLs
Use the SEO Tools > URL Redirect Manager to redirect old URLs when you restructure your site.
Configure robots.txt settings
Customize robots.txt via Wix SEO Tools. Ensure important pages are not accidentally blocked.
On-Page SEO
Set custom URL slugs for all pages
Edit page URLs to be short, descriptive, and keyword-rich. Avoid Wix's auto-generated URL patterns.
Write unique title tags and meta descriptions
Click the SEO tab in page settings to edit title and description. Write unique copy for every page.
Use heading tags properly
Use the text editor to set headings (H1, H2, H3) — do not just bold text. Use one H1 per page.
Add alt text to all images
Click on each image and add descriptive alt text via the image settings. Include keywords where natural.
Enable Open Graph and social meta tags
Set social sharing images and descriptions for each page in the SEO settings. Preview before publishing.
Content
Start a blog with Wix Blog
Add the Wix Blog app and publish regular content targeting long-tail keywords in your niche.
Create location pages for local SEO
If you serve specific areas, create dedicated pages for each location with unique content.
Build internal links between pages
Link related pages and blog posts to each other. Use descriptive anchor text.
Add structured data via Wix custom code
Use Wix's custom code feature (under Settings > Advanced) to add JSON-LD schema markup.
Performance
Optimize images before uploading
Compress images to under 200KB before uploading to Wix. Use WebP or optimized JPG format.
Minimize custom code and third-party embeds
Each custom code block and embed adds load time. Audit and remove unused code blocks.
Use Wix's built-in performance features
Enable lazy loading, auto-image optimization, and Wix's built-in CDN. Avoid heavy animations.
Optimize Your Wix Site
Use our free SEO tools to generate meta tags, schema markup, and robots.txt for your Wix site.