Webflow SEO Checklist
SEO checklist for Webflow sites. Covers Webflow's CMS, technical configuration, on-page optimization, and performance features specific to the platform.
What is the SEO checklist for Webflow?
The Webflow SEO checklist covers 18 essential tasks across Technical SEO, On-Page SEO, Content, and Performance categories. Key items include configuring XML sitemaps, optimizing meta tags, improving page speed, and setting up structured data. SEO checklist for Webflow sites. Covers Webflow's CMS, technical configuration, on-page optimization, and performance features specific to the platform.
Technical SEO
Set up proper hosting and SSL
Use Webflow hosting with auto-SSL. Set up custom domain in Project Settings > Hosting. Enable force SSL.
Auto-generate and submit sitemaps
Webflow auto-generates sitemaps. Submit to Google Search Console. Exclude utility pages if needed via sitemap settings.
Configure 301 redirects
Use Project Settings > Hosting > 301 Redirects to set up redirects when changing URL slugs or restructuring.
Set canonical URLs for CMS pages
In CMS Collection settings, ensure canonical URLs are properly set to avoid duplicate content issues.
Add robots.txt rules
Configure robots.txt in Project Settings > SEO. Block staging subdomain from being indexed.
On-Page SEO
Edit SEO title and meta description for every page
Click the gear icon on each static and CMS page. Write unique title tags and meta descriptions.
Use clean URL slugs
Set meaningful URL slugs for static pages and configure CMS slug patterns using the name field.
Build proper heading structure in the Designer
Use H1-H6 tags from the Typography menu. Do not use styled paragraphs instead of actual heading elements.
Add alt text to all images
Select each image in the Designer and add alt text in the settings panel. Use CMS fields for dynamic alt text.
Set Open Graph images for all pages
In page settings, upload OG images for social sharing. For CMS pages, bind OG image to a CMS field.
Content
Use Webflow CMS for scalable content
Create CMS collections for blog posts, case studies, and other content. Use templates for consistent SEO structure.
Add JSON-LD schema via custom code
Use page-level custom code or an embed block to add structured data. Use CMS fields for dynamic schema.
Create topic clusters with CMS references
Use CMS multi-reference fields to create topic clusters with pillar pages linking to related content.
Implement internal linking strategy
Add contextual links within CMS content. Use related posts sections powered by CMS references.
Performance
Optimize images with Webflow's responsive images
Webflow auto-generates responsive srcset images. Ensure source images are high quality but not oversized.
Minimize custom code and third-party scripts
Audit custom code in project settings and page settings. Defer non-essential scripts.
Enable Webflow's built-in minification
In publishing settings, enable HTML, CSS, and JS minification. Enable gzip compression.
Lazy load below-fold images and videos
Use Webflow's native lazy loading for images. Add loading='lazy' to custom embed images.
Optimize Your Webflow Site
Use our free SEO tools to generate meta tags, schema markup, and robots.txt for your Webflow site.